Melissa Roth Mendez

Founder of MRM Brand Advisory LLC | Board Director | Formerly @Burberry | Leading luxury growth with integrity, innovation, and inclusive leadership.

MELISSA ROTH MENDEZ

Founder of MRM Brand Advisory LLC | Board Director | Formerly @Burberry | Leading luxury growth with integrity, innovation, and inclusive leadership.

Meet Melissa

Melissa Roth Mendez is a seasoned board director and global brand strategist with over two decades of experience scaling, safeguarding, and shaping iconic consumer brands. As the founder of MRM Brand Advisory LLC, she partners with high-growth companies to align commercial ambitions with corporate responsibility, drive operational excellence, and fortify risk management frameworks. Her leadership at Burberry, where she safeguarded brand reputation across 90+ markets as Global Vice President of Brand Protection, demonstrates her expertise in upholding brand integrity through ESG-driven initiatives, complex compliance landscapes, and navigating digital risks.

Known for her collaborative, cross-disciplinary approach, Melissa unites global teams across functions and geographies to foster alignment and achieve transformative growth. Her expertise spans brand strategy, regulatory compliance, and international operations, making her a trusted advisor in governance and proactive crisis response. Recognized as Luxury Counsel of the Year for her commitment to excellence, Melissa leverages her expertise to champion diversity, sustainability, and purpose-driven cultures that protect reputation and create sustainable value for stakeholders. Based in the U.S. and shaped by her work across the UK, APAC, Europe, and the Americas, Melissa brings a uniquely innovative and values-driven approach to her leadership.

Expertise in Guiding and Empowering Global Fashion, Retail, and Luxury Brands

Global Brand Strategy & Innovation
Developing forward-thinking strategies that drive brand differentiation, positioning, market leadership, and innovation in a competitive global luxury landscape.
Protecting and enhancing luxury brand reputation through proactive strategies and effective crisis response to navigate complex challenges.

Guiding luxury brands to integrate environmental sustainability and social responsibility into their operations for long-term impact.

Ensuring accountability and resilience by implementing strong governance frameworks and mitigating potential risks.
Leading global operations and transformation initiatives to enhance performance, agility, and sustainable growth across international markets.

Latest articles from my blog

How can luxury brands maintain their iconic identity while adapting to the cultural expectations of diverse global markets? What are

How can luxury brands navigate digital transformation while maintaining their exclusivity and authenticity? What strategies can luxury brands use to

What are the most significant brand risks facing luxury brands today? How do ethical sourcing and cultural sensitivity impact brand