Melissa Roth Mendez
Founder of MRM Brand Advisory LLC | Board Director | Formerly @Burberry | Leading luxury growth with integrity, innovation, and inclusive leadership.
MELISSA ROTH MENDEZ
Founder of MRM Brand Advisory LLC | Board Director | Formerly @Burberry | Leading luxury growth with integrity, innovation, and inclusive leadership.

Meet Melissa
Melissa Roth Mendez is a seasoned board director and global brand strategist with over two decades of experience scaling, safeguarding, and shaping iconic consumer brands. As the founder of MRM Brand Advisory LLC, she partners with high-growth companies to align commercial ambitions with corporate responsibility, drive operational excellence, and fortify risk management frameworks. Her leadership at Burberry, where she safeguarded brand reputation across 90+ markets as Global Vice President of Brand Protection, demonstrates her expertise in upholding brand integrity through ESG-driven initiatives, complex compliance landscapes, and navigating digital risks.
Known for her collaborative, cross-disciplinary approach, Melissa unites global teams across functions and geographies to foster alignment and achieve transformative growth. Her expertise spans brand strategy, regulatory compliance, and international operations, making her a trusted advisor in governance and proactive crisis response. Recognized as Luxury Counsel of the Year for her commitment to excellence, Melissa leverages her expertise to champion diversity, sustainability, and purpose-driven cultures that protect reputation and create sustainable value for stakeholders. Based in the U.S. and shaped by her work across the UK, APAC, Europe, and the Americas, Melissa brings a uniquely innovative and values-driven approach to her leadership.
Expertise in Guiding and Empowering Global Fashion, Retail, and Luxury Brands
Global Brand Strategy & Innovation
Reputation & Crisis Management
Sustainable & Responsible Business Practices
Guiding luxury brands to integrate environmental sustainability and social responsibility into their operations for long-term impact.
Governance & Risk Management
Global Operations, Growth & Transformation
Latest articles from my blog
How can luxury brands protect their brand heritage while embracing necessary innovation? What are the risks of letting brand heritage
How are geopolitical factors reshaping luxury brand operations and supply chains? In what ways do geopolitical factors influence consumer behavior
How can luxury brands maintain their iconic identity while adapting to the cultural expectations of diverse global markets? What are